In the health care system, there is growing awareness of the importance of taking patients’ perspectives on health, illness, treatment and prevention into account. AnthroConsult is specialised in the qualitative examination of patient perceptions and behaviour.
A full health technology assessment (HTA) includes an examination of the patient perspective to explain how (potential) users of a medical technology may consider and adopt it.
| What are the perceptions of the disease(s) that the technology targets (risk, benefit, quality of life effects, etc.)?
| What are the perceptions of other technologies targeting the same disease(s)?
| What are the popular drivers and barriers to the technology?
| What are patients’ information needs?
| How may the technology be implemented to be most efficient?
Taking the preferences and behaviour of users into account, the answers to such questions contribute to ensure an optimal adoption of relevant medical technologies in the health care system.
Treatment, monitoring and rehabilitation should be organised in accordance with patients’ experiences and needs. Using qualitative research methods, AnthroConsult examines patients’:
| Disease perceptions and experiences
| Health-related quality of life (HRQoL)
| Health behaviour
Studies of patients’ health-related quality of life raise the awareness of health care professionals and authorities about the physical, psychological and social consequences of a disease and may contribute to inform health care improvements. Such knowledge contributes to a more comprehensive depiction of the burden of disease alongside medical and economical assessments used in decision-making processes.
Why do we act like we do with regard to health and disease? To what extend do we adhere to health recommendations and why (not)? Which social and cultural factors affect people’s health behaviour and health-related decisions? It is important to answer such questions to understand how medical technologies are applied, misused or rejected. AnthroConsult examines:
| Attitudes towards health technologies (drivers & barriers), such as vaccination or screening, for instance
| Compliance with regard to treatment, prevention or rehabilitation programmes
| Attendance to screening programmes and monitoring (e.g. cervical dysplasia)
| Preventive health behaviour
True communication requires a thorough knowledge of the recipient. In health care, this applies to
| The close communication between health care professionals and patients/citizens
| Broad information and campaigns from health care authorities to (parts of) the population
AnthroConsult considers patients’ and citizens’ perspectives on health and disease as the starting point of a focused communication with the target group(s). Based on user analyses, we provide qualified guidelines to the design of targeted communication strategies.