A bottom-up approach starting with the citizens allows for a relevant and sustainable innovation of public services and spaces. AnthroConsult examines the views and behaviour of citizens and transform these perspectives as starting points of innovation.

Citizens and stakeholders engage in many contexts and may take on different roles such as:


| Psychiatric patients involved with multiple support systems
| Businesses engaging with public authorities
| Users of hospitals, nursing homes, offices or urban spaces
| Ethnic minorities facing particular challenges in the health care system
| Elderly recipients of home care
| Patients requiring communication and health care coordination

In development processes, it is important for decision-makers to gain a comprehensive understanding of the role of their specific service(s) in the complex context of the everyday lives of citizens and stakeholders.